Our Story

From recognising a gap in the market to becoming Denmark's trusted salon software comparison experts.

2021

Company Foundation

structprovexae AS was established in Aarhus, Denmark, with a mission to help beauty and wellness businesses make informed technology decisions. We recognised that salon owners were struggling to navigate the overwhelming number of software options available in the market.

2022

First Comprehensive Guides

We launched our first series of in-depth comparison guides, covering the most popular salon management platforms. Our rigorous testing methodology and unbiased approach quickly gained recognition within the Danish beauty industry.

2023

Premium Services Launch

Based on client feedback, we introduced personalised consultation services and premium business analysis. This allowed us to provide tailored recommendations that consider each salon's unique requirements and constraints.

2024

European Expansion

We expanded our coverage to include software solutions popular across Europe, helping international beauty businesses find the right technology partners while maintaining our commitment to thorough, unbiased analysis.

2025

Industry Recognition

Our comparison guides became the go-to resource for salon owners across Denmark and beyond. We established partnerships with industry associations and continued to refine our evaluation methodology based on real-world feedback.

2026

Continued Innovation

Today, we continue to evolve our services, staying ahead of industry trends and new software developments. Our commitment remains the same: providing honest, comprehensive guidance to help beauty businesses thrive with the right technology.

Our Mission & Values

Our Mission

To empower beauty and wellness businesses with the knowledge they need to choose technology solutions that will drive their success. We believe that the right software can transform a salon's operations, improve client experiences, and increase profitability.

Independence

We maintain complete independence from software vendors to ensure our recommendations are unbiased and based solely on merit.

Thoroughness

Every comparison guide is the result of extensive research, hands-on testing, and real-world evaluation.

Client Focus

We prioritise the needs of salon owners and beauty professionals, ensuring our guidance is practical and actionable.

Continuous Improvement

We regularly update our guides and methodology to reflect the latest industry developments and software updates.

Professional spa environment

Our Expertise

Deep knowledge across all aspects of salon and spa management technology.

Booking & Scheduling

We understand the complexities of appointment management, from simple booking systems to advanced scheduling algorithms that optimise staff utilisation and client satisfaction.

Client Relationship Management

Our expertise covers client databases, communication tools, loyalty programmes, and marketing automation specifically designed for the beauty industry.

Payment Processing

We evaluate payment systems, POS integration, commission tracking, and financial reporting tools that help salons manage their revenue effectively.

Inventory Management

From product tracking to automatic reordering, we assess how different platforms handle the unique inventory challenges faced by beauty businesses.

Analytics & Reporting

We evaluate business intelligence features, performance metrics, and reporting capabilities that help salon owners make data-driven decisions.

Mobile & Integration

Our analysis covers mobile apps, third-party integrations, API capabilities, and the overall technology ecosystem that modern salons require.

Why Beauty Businesses Trust Us

Our commitment to independence, thoroughness, and practical guidance has made us the preferred choice for salon owners seeking software solutions.

No Vendor Relationships

We don't accept payments or commissions from software companies, ensuring our recommendations are completely unbiased.

Time-Saving Research

Our comprehensive guides save you weeks of research, allowing you to focus on running your business while we handle the technical evaluation.

Cost-Effective Decisions

Our analysis helps you avoid costly mistakes and choose solutions that provide the best value for your specific business requirements.

Ongoing Support

Our relationship doesn't end with a recommendation. We provide ongoing guidance to ensure successful implementation and adoption.

Professional makeup application

Company Information

Legal Name
structprovexae AS
Registration Number
CVR64319758
VAT Number
DK64369852
Address
Kongens Nytorv 78
8061 Aarhus
Central Denmark
Business Hours
Monday-Friday: 10:00 - 19:00