Privacy Policy

Last updated: 15th January 2026

Data Controller Information

This privacy policy explains how structprovexae AS ("we," "us," or "our") collects, uses, and protects your personal information when you visit our website or use our services. structprovexae AS is the data controller responsible for your personal data under the General Data Protection Regulation (GDPR) and Danish data protection laws.

Data Collection

We collect personal data that you provide directly to us and automatically through your use of our website. The data we collect includes information necessary to provide our salon management software comparison services and improve your experience on our website.

Information You Provide

When you contact us through our website forms, request consultations, or communicate with us directly, we may collect:

• Name and contact information (email address, phone number)
• Business information (salon type, staff size, current software)
• Communication preferences and inquiry details
• Any other information you choose to provide in your messages

Automatically Collected Information

When you visit our website, we automatically collect certain technical information:

• IP address and browser information
• Device type and operating system
• Pages visited and time spent on our website
• Referral sources and website navigation patterns

How We Use Your Information

We use the personal data we collect for legitimate business purposes related to providing our salon software comparison services. Our use of your data is based on various legal grounds under GDPR, including your consent, our legitimate interests, and the necessity to fulfil contractual obligations.

Primary Uses

• Responding to your enquiries and providing requested information
• Delivering personalised software recommendations and consultation services
• Improving our website functionality and user experience
• Communicating important updates about our services
• Analysing website usage to enhance our content and services

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner or by visiting our cookie policy page.

Types of Cookies We Use

• Necessary Cookies: Essential for website functionality and security
• Analytics Cookies: Help us understand website usage and performance
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Used for advertising and remarketing purposes

Data Sharing and Third Parties

We do not sell, trade, or otherwise transfer your personal data to third parties for their marketing purposes. We may share your information only in the following limited circumstances:

• Service Providers: Trusted third-party services that help us operate our website and provide our services
• Legal Requirements: When required by law, court order, or to protect our rights and safety
• Business Transfers: In the event of a merger, acquisition, or sale of business assets

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected or as required by law. Contact form submissions and consultation records are typically retained for three years to provide ongoing support and maintain service quality. Website analytics data is anonymised and may be retained for longer periods for statistical purposes.

Retention Periods

• Contact Form Data: 3 years from last contact
• Consultation Records: 3 years from service completion
• Website Analytics: Anonymised data retained for statistical analysis
• Marketing Data: Until you opt out or withdraw consent

Your Rights

Under GDPR and Danish data protection laws, you have several rights regarding your personal data. We are committed to facilitating the exercise of these rights and will respond to your requests within one month.

Your Data Protection Rights Include

• Right of Access: Request copies of your personal data
• Right of Rectification: Request correction of inaccurate information
• Right of Erasure: Request deletion of your personal data
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent for consent-based processing

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include encryption of data in transit, secure server environments, regular security assessments, and staff training on data protection principles.

International Data Transfers

Your personal data may be processed outside the European Economic Area (EEA) by our service providers. When we transfer data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions by the European Commission.

Contact Information

If you have any questions about this privacy policy, wish to exercise your data protection rights, or have concerns about how we handle your personal data, please contact us using the following information:

Complaints

If you believe we have not handled your personal data in accordance with applicable data protection laws, you have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet) or your local data protection authority.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, legal requirements, or business operations. We will notify you of any material changes by posting the updated policy on our website and updating the "last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.